Local
anchoring
Habits, specificities and
local expectations
Habits, specificities and
local expectations
Values, meanings and mental images
conveyed by the shopping place
Movements, actions, sensory and social interactions within the shopping place
Studying a shopping places involves being in the heart of the shopping experience
« Listening and facilitating » Group discussions provide new perspectives and allow participants to openly share their views and reactions.
« Watching with methodology » Shopper movements, pathways and behaviors are tracked and recorded.
« Listening and enquiring » Structured face-to-face exchanges are held for a better understanding of the shopper’s behaviors and attitudes.
« Accompagnying and interacting » Interactions between the observer and the subject take place at various stages throughout the shopping experience.
« Identify and select » Combine concrete examples of innovative concepts with deep analysis from academic research.
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