Shoppers Studies

Local
anchoring

Habits, specificities and
local expectations

Values, meanings and mental images
conveyed by the shopping place

Movements, actions, sensory and social interactions within the shopping place

Studying a shopping places involves being in the heart of the shopping experience

« Listening and facilitating »
Group discussions provide new perspectives and allow participants to openly share their views and reactions.

« Watching with methodology »
Shopper movements, pathways and behaviors are tracked and recorded.

« Listening and enquiring »
Structured face-to-face exchanges are held for a better understanding of the shopper’s behaviors and attitudes.

« Accompagnying and interacting »
Interactions between the observer and the subject take place at various stages throughout the shopping experience.

« Identify and select »
Combine concrete examples of innovative concepts with deep analysis from academic research.

Chaque lieu marchand est doté d’une combinaison de codes et de signes qui contribue à définir l’image du lieu et les parcours shoppers

Étudier le lieu marchand suppose d’être au cœur de l’expérience vécue par les shoppers

Parce qu’une expertise ne s’improvise pas

Parce que la recherche permet de décoder l’actuel

Parce qu’aucun lieu marchand ne ressemble à un autre