Topoye undertakes qualitative research studies to decode shopping places.
Shopping places are stores, shopping centres, department stores, high streets, retail parks, traditional markets…
The « decoded » shopping places are observed, analyzed, broken up and construed, based on shoppers’ behaviors and retailers’ innovative strategies.
Topoye research studies are meaningful throughout the different development stages of the shopping place.

Our studies

Shoppers studies

Topoye observes and decodes the shoppers' routes within the shopping place

Prospective studies

Topoye is constanly observing new trends and new retail concepts all over the world

Topoye uses various qualitative tools to decode the shopper's experience

Studying a shopping places involves being in the heart of the shopping experience

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