« Listening and facilitating »
Group discussions provide new perspectives and allow participants to openly share their views and reactions.

« Watching with methodology »
Shopper movements, pathways and behaviors are tracked and recorded.

« Listening and enquiring »
Structured face-to-face exchanges are held for a better understanding of the shopper’s behaviors and attitudes.

« Accompagnying and interacting »
Interactions between the observer and the subject take place at various stages throughout the shopping experience.

« Identify and select »
Combine concrete examples of innovative concepts with deep analysis from academic research.